So you want to tap into the pool of Indonesia's young, high-spirited people. But do you know what they want?
A Jakarta-based online survey platform, JAKPAT, in January 2015 surveyed 226 Indonesian Gen-Y respondents aged below 22 to know their future expectation. The respondents were given five options and they could choose more than one option.
Below is the result of the survey:
1. Own a small and happy family (56.19%)
2. Own a lot of asset and money (43.81%)
3. Becoming entrepreneur (35.84%)
4. High level of career in big companies with high salary (28.32%)
5. Getting higher education degree (19.47%)
How should we interpret these numbers?
First of all, as individualistic as they are used to be prejudiced, Indonesian millennials choose family over money. This means positions that benefit their family the most will be more attractive for the Gen-Y's eyes. For example, a vacancy with average salary may attract more applicants when the management offer better insurance packages for spouses and children. Likewise, businesses that has the flexibility to allow the staff to work from home, allure more millennials as it will enable them to take care of the family from time to time.
However, material satisfaction also ranks high in their mind. They are more financially savvy than the previous generations. The rising popularity of financial planners is one indicator -- we have seen flocks of young professionals attentively attended financial classes and participated in social media events related to this topic. For them, it is never too early to start joining pension plan, purchase mutual funds, invest in properties and dive deep into the stock market.
Another interesting insight is that the respondents were more eager to be entrepreneurs than having a high level of career in big companies with big salary. It means we will continue to watch the rise of startups as well as development of small and medium enterprises. But in consequence, human resource departments must be prepared for higher turnovers of recruits.
In addition, getting higher education degree landed at the bottom of the list. This can be translated into less interest on scholarship offers, as only a minority of respondents chose this option.